Making The Best Use Of Social Platforms

We know that Facebook is the most popular social platform, but does that mean you should spend all of your time and resources in social media marketing on Facebook only? Of course not!

Most online users would agree that the top five social media networks include Facebook, Instagram, Twitter, YouTube, and Pinterest. It's a good idea to have a presence on all five of these platforms (plus others - for example, a company page for your dealership on LinkedIn), but for purposes of dealership sales, the most important are Facebook, Twitter, and YouTube. And there are specific reasons why that is:

- Facebook is best used for community-building. It's the most personal, and the best for making connections with your followers. This is where you should be posting every day, or at least multiple times per week, to keep your community engaged and interested. Share photos, ask for customer input and feedback, advertise deals or promotions, and more. Bonus: Ads on Facebook (which are a great way to boost your following and grow your community) also run on your Instagram account as long as it's linked, because Facebook owns Instagram. Easy!

- Twitter is the best for having conversations. This is where you ask your customers questions and give them the opportunity to reach out to you in a quick, easy way. It's also very effective for providing updates (example, "We'll be closing early on Friday for a special event").

- YouTube is a way bigger deal than you may think it is. It has over 1 billion users, and according to research, videos on YouTube out-view all cable networks for people between the ages of 18-50. This is where you can let your inventory shine! A well-filmed video of your newest bike in action will convince a prospect to buy more than a picture ever will. Let it speak it for itself! Plus, YouTube videos are super easy to link and embed on your website, in emails, and on other social platforms.

There can be value in other major social media outlets, even those that may be obscure among your usual audience like Snapchat, but prioritize wisely and invest in what your audience responds to in the most effective way. The most important thing is that you are using your social media outlets in the best ways for your business, and implementing strategy that helps your business grow.